Sportswear giant Gymshark has opened its debut store in Dubai, marking its first permanent store outside the UK.
The store, located on the ground floor of the Dubai Mall, features Gymshark’s “increasingly trademark” look and feel and includes mannequins modelled on real people within the community.
Gymshark said the store has dedicated areas for its hero products as well as “beautiful personal shopping suites” for customers.
The retailer said the opening was “long awaited” and follows the launch of localised ecommerce services in Dubai including a dual language website and app, faster shipping times and same-day delivery.
Gymshark general manager of wholesale and retail Hannah Mercer said: “As soon as we announced our intention to open in the Dubai Mall, the anticipation started building and it’s fair to say it grew to fever pitch. That’s why I’m so proud that the doors have opened today to our incredible community.
“To be in such an amazing location in one of the most iconic malls in the world is a real ‘pinch me’ moment. The store looks incredible, from the bespoke mannequins to the destinations for different aspects of fitness and the beautiful personal shopping suites.
“I think everyone is going to love it. Opening the doors to our first permanent store outside the UK is a huge step in our omnichannel strategy. The team has done such a good job getting us to this stage and I can’t wait to see where we go next.”
The opening in Dubai brings Gymshark’s total store estate to three, joining its flagship opening on Regent Street, London, followed by another shop at Westfield Stratford.
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