Sportswear giant Fanatics has unveiled its debut global flagship store for its Collectibles brand on London’s Regent Street.
The new 8,647 sq ft Fanatics Collectibles store officially opened its doors today, April 25, 2025, on London’s Regent Street and is the new home for the ever-growing trading card collector hobby.
The store is focused on “sports and entertainment trading cards and trading-card games”, offering a range of Fanatics Collectibles’ brands such as Topps, Merlin, Match Attax and Bowman.
The store houses a “state-of-the-art space” in the form of a studio for live-streaming and content creation, where it is expected that Fanatics Live shopping content will be filmed.
Fanatics’ new store also houses a central ring display area showcasing some of the “rarest and most sought-after” trading cards globally.
There is also a custom card creation room available for customers who will be able to create personalised Topps trading cards.
While the store is dedicated to trading cards, customers will also be able to shop for apparel and memorabilia among other products, including signed kits, balls and other sporting equipment.
The new hub of exclusive trading card products and events has been highly anticipated, particularly after Fanatics Collectibles recently secured exclusive trading-card rights to the Premier League for the 2025/2026 football season.
Fanatics Collectibles president of trading cards David Leiner called the new store “incredible” and said: “This will be more than a store, it will be the home of the hobby, a hub for collectors and fans to unite, share, and experience collecting in new and exciting ways.”
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