The outdoor specialist saw its pre-tax profit soar 14% to £23.7m in the year to February 24, driven by like-for-like and total sales growth of 5.3% and 13% respectively.

The retailer opened a total of 48 net new stores and a shared service centre creating over 500 jobs during the period in the UK as well as in Poland, the US and New Zealand.

It has pledged to open a further 50 stores this year, creating 550 new jobs, and will open 10 more branches of its gift chain Neon Sheep.