Athletic and lifestyle brand Champion is taking over Selfridges to open ‘Champion Sports Bar at Harry Gordon’s’ to celebrate the summer of sport.
Champion has transformed Harry Gordon’s Bar & Kitchen at Selfridges, taking customers on “a journey of sports history and clothing archives” to celebrate the summer of sport.
The sports bar-style space showcases the sporting heritage of US brand Champion with exclusive vintage pieces from the brand’s New York archives, from as far back as the 1940s and 1950s.
The space offers live streaming of all the major sporting events this summer and serves sports bar classics with a branded spin, such as ‘Champion Hot Dog’, ‘Touchdown Wings’, and ‘Three-pointer Shrimp Taco’.
Champion also opened a permanent space at Selfridges London at the end of June, featuring the brand’s original Made in Japan and Made in the USA capsules alongside a range of collections.
Lorenzo Moretti, Champion president for Europe, the Middle East and Africa, said: “We’re thrilled to take our partnership with Selfridges beyond our retail space on the third floor, to open the Champion Sports Bar at Harry Gordon’s as a space that encapsulates the heritage and history of our over 100-year-old brand.
“We’re looking forward to welcoming customers into the Champion Sports Bar over the next two months to enjoy this summer of sport with us, and enjoy a menu of American classics nodding to Champion’s involvement in historic US sporting moments.”
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