All Sports Direct articles
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NewsFrasers CCO: Elevate will be ‘one of the largest retail media networks’ in the UK by 2028
Speaking exclusively to Retail Week, Frasers chief customer officer David Clark lays out his expansion plans for the brand’s retail media business Elevate.
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GallerySports Direct unveils latest ‘elevated’ flagship in Liverpool
Frasers Group has opened the doors to its new 65,000 sq ft ‘elevated’ Sports Direct flagship on Liverpool’s Church Street
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NewsFrasers Group expands into agentic AI commerce
Frasers Group has expanded into agentic commerce, allowing Sports Direct, Flannels and Frasers customers to complete purchases through ChatGPT and Google’s Gemini.
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NewsFrasers Group profits rise but Budget costs pose challenge
Frasers Group has reported an increase in annual profits but earnings in the new financial year may be slightly different as the retailer confronts extra costs.
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NewsSports Direct reported to the regulator for pricing practices
Sports Direct has been reported to the Competition and Markets Authority (CMA) following claims of “misleading” pricing by Which?.
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NewsFrasers strikes deal to launch Sports Direct in Australia and NZ
Frasers Group has announced a major expansion into the Australian and New Zealand.
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NewsFrasers Group bolsters presence in Asia with new Sports Direct stores
Sports Direct is expanding its global growth plans with new store openings planned across Southeast Asia and India.
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NewsFrasers enters new retail partnership to expand ‘ambitious international growth plans’
Frasers Group has entered a new strategic retail partnership to enhance and support its growth of Sports Direct in international markets.
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NewsSports Direct launches new membership programme in latest loyalty push
Exclusive: Sports Direct has launched a new benefit-based membership programme in a bid to boost customer loyalty, Retail Week can reveal.
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InterviewQ&A: Frasers Group chief customer officer talks Sports Direct membership, building loyalty and unlocking success
Frasers Group chief customer officer David Clark talks exclusively to Retail Week about the retailer’s new Sports Direct Membership, the importance of building customer loyalty, elevating the omnichannel shopping experience and plans to roll the programme out across Flannels and Frasers in future.
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GalleryIn pictures: The most exciting new stores of 2024
2024 brought a range of new and innovative bricks-and-mortar stores to each corner of the country. As the year comes to an end, let’s revisit some of the best new stores that opened their doors
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NewsBoohoo urges shareholders to vote against Mike Ashley as board change is ‘not warranted’
Boohoo Group is urging shareholders to reject the “fresh ideas” of Mike Ashley ahead of its upcoming general meeting amid his bid to secure a seat on the board.
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NewsEx-Sports Direct boss making a surprise return to Frasers Group
Exclusive: Former chief executive of Sports Direct Dave Forsey is making a surprise return to Frasers Group to lead the retailer’s ambitious international expansion.
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News‘The Tories put the economy in a coma and Labour have turned the machine off’, says Frasers Group CFO
The chief financial officer of Sports Direct owner Frasers Group blamed the lack of consumer confidence in the run up to Christmas on the recent Labour Budget, which has “attacked a sector” in need of help.
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NewsMike Ashley is facing HMRC in court after being ‘stonewalled’ over personal data request
Retail tycoon Mike Ashley was “met with a complete stone wall” following a request to HM Revenue & Customers (HMRC) for personal data relating to a tax dispute, the High Court has heard.
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NewsFrasers acquires South African sportswear retailer as it snaps up stake in Marks Electricals
Frasers Group has snapped up South African sportswear retailer Holdsport Group for an undisclosed sum on the same day it took a £3m stake in British brand Marks Electricals.
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NewsFrasers Plus strikes new partnership with Hornby Hobbies
Frasers Plus, the credit and loyalty platform part of Frasers Group, has announced a new partnership with toy and hobby retailer, Hornby Hobbies.
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VideoSports Direct launches Christmas advert celebrating new traditions with UK athletes
Sports Direct has launched its Christmas campaign called ‘New Traditions Start Here’, featuring some of the UK’s biggest athletes across various sports.
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Opinion‘As Mike Ashley steps back into the ring, why is he set on Boohoo for his comeback fight?’
The sector held its breath this morning as one of retail’s last great heavyweights stepped back into the ring. But why now, for Mike Ashley? And, more importantly, why Boohoo? Asks news editor Hugh Radojev
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NewsFrasers has acquired a stake in a Malta-based sports retailer
Frasers has acquired a stake in Hudson Malta, a premier retail and distribution business based in Malta, as the retail group looks to spread its international footprint.

















