The Spanish retailer, owned by the Inditex group, specialises in womenswear, sportswear and lingerie. It has expanded its Oysho Sport offering over the last few years in a bid to win on the activewear battleground.

Shoppers will be able to purchase a range of Oysho products at the London flagship, including its “innovative sport collections”, which include fitness, yoga, running, trekking and tennis ranges.