We kicked off the season in style last month by taking part in Lakeside’s weekend Wedding Fair on February 9 and 10. The weekend is free to attend and showcases everything required for the big day.
Phase Eight on Brompton Walk is fairly new to Lakeside, having only been there seven months, so we decided that taking part in the show would provide a fantastic opportunity for us to raise our profile.
We teamed up with the show organisers to co-ordinate two Phase Eight catwalk shows to highlight the new ranges: Mother of the Bride and Occasion Wear. Each show was performed twice on both the Saturday and Sunday of the event. Lakeside’s marketing team provided us with four models, who modelled the collection beautifully, helping to demonstrate how fantastic Phase Eight’s range is for ladies looking for a formal dress outfit.
In the Mother of the Bride show, we focused on entire outfits, from fascinators right the way down to shoes, to highlight the range. For the Occasion Wear show, we concentrated on outfits that consisted of only one or two colours – a theme which is very on-trend and typical of our vibrant and unique style.
We had a really busy wedding weekend and some great feedback from shoppers who were previously unfamiliar with the store. The event was widely publicised and we had new shoppers coming though the doors all weekend, inspired by what they’d just seen on the catwalk.
Sameh Trad, Phase Eight, Lakeside
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