Dubbed “Naked”, the shop is on one floor, with two mezzanines and is in the city’s Istinye Park mall. Black dominates the interior, from the high-gloss resin floor to the exposed ceiling and polished plaster walls. Three-dimensional patterns have been used, along with spot lighting, to create a sense of movement. Copper and stainless steel rods have been installed to act as sculptural forms that project from the ceiling.
The Naked brand is integrated with the interior architecture, so that the store’s branded collateral, such as bags and packaging, is formed from the rod system. The rest of the graphic components, including the neon signage on the façade, are circular or tubular.
A second Naked store opened last week on Bagdat Street, the shopping thoroughfare with the highest footfall on Istanbul’s Asian side. At 3,820 sq ft, it is half the size of the Istinye branch. Both outlets are intended to act as destination stores for young, brand-savvy customers, similar to Miss Sixty and Diesel.
Naked is the first retail concept developed by Unitim, which employed London design consultancy Four IV, which also worked on its Harvey Nichols project, to create the store interior. Unitim’s Brian Handley, who worked with Four IV, is the former manager of Harvey Nichols in Manchester.
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