Australian skincare brand Grown Alchemist has opened doors to its first store in the UK as it begins its “ambitious bricks-and-mortar expansion plan” in the country.

Grown Alchemist has opened doors to its first store in the UK at 35 Beak Street in the capital. The two-storey space covering nearly 600 sq ft features the brand’s range of products which take a “biotech-based approach” to skincare.

Customers will also get access to “bespoke skincare consultations, exclusive face and body treatments, IV drip therapies, leading skin regeneration technologies and brand partner services”.

The brand joins other beauty and skincare specialist retailers in Soho including Aesop, Skin Laundry and Sculpted by Aimee.

Anna Teal, Grown Alchemist’s chief executive said: “The UK debut of Grown Alchemist is the beginning of an ambitious bricks-and-mortar expansion plan, and this location will be fundamental in helping us grow and build our presence in a new market.

“Our global team of cosmetic chemists has worked hard to be at the forefront of innovation and progress made across medicine, nutrition, pharmacology, dermatology, genetics and psychology, and we are confident that our fresh and considered concept will resonate with the destination’s customer base.”