Brazilian fashion and lifestyle brand Farm Rio has opened its 100th international and first-ever European store on King’s Road, Chelsea, London.
The retailer said the new 1,500 sq ft store “brings authentic Brazilian warmth, colour and borogodó [vibrancy and charm] to the streets of London”.
It was built in collaboration with Brazilian architect and designer Marcelo Rosenbaum. His design includes hand-painted tropical wallpaper, buriti-straw fitting rooms and a 26 m “marquetry-crafted panel, which sits at the heart of the store”.
The artwork was designed by Amazonian artist Maqueson Pereira da Silva and took a month to create by hand.
The new store will house all the brand’s collections, “with a specially curated collection exclusive to the store” featuring Farm Rio’s signature prints.
Farm Rio co-founder and creative director Kátia Barros said: “Since our start in 1997 at an independent creators’ market, we have grown into one of Brazil’s most beloved lifestyle brands.
“However, having a store across the ocean in another major fashion capital is more than a significant achievement – it’s a dream come true.
”This is an exciting new chapter for our brand with numerous reasons to celebrate, from the unique architectural design of the store to creating a fresh community that brings local creative people even closer. Our space is set to welcome many more special moments throughout 2024.”
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