Skincare brand CeraVe has launched its first-ever pop-up, with a ‘back to school’ theme, to help educate consumers on the brand’s medical approach.
Located at The Stables in Covent Garden, London, the immersive pop-up will feature various high school-themed spaces including a Cleansing Lab, where attendees will learn about their skin type, and the Ceramides Classroom, hosting multiple opportunities to unlock special discount codes.
The space also sells exclusive merchandise via retail partner LookFantastic and a gym-themed space for myth-busting and education.
The pop-up highlights CeraVe’s popular skincare range, allowing customers to experience the product first-hand, get expert advice and learn about skin health.
Cecile Lux, general manager for CeraVe UK and Ireland, said: “We are thrilled to be welcoming people to CeraVe’s first-ever UK pop-up event. This immersive experience is set to educate and inspire brand fans and consumers on the ‘CeraVe difference’.
“From the central London location of Covent Garden, our hope for the pop-up is to connect with CeraVe’s loyal consumers in person, immersing them even further in the CeraVe story, as well as providing access to incredible experts in skincare, including industry-leading dermatologists.”
Carina Garcia, senior art director for Backlash, the agency that helped create the pop-up, said: “Working with a brand and product that is so heavily dermatologically driven to create a fun and immersive ‘edu-tainment’ experience for consumers has been a fantastic creative challenge.
“The experience has been designed to speak to all levels of skincare consumers, whether they are just starting their skincare journey or diehard fans.”
No comments yet