Smart home tech retailer Dreame has opened the doors to its new flagship in Birmingham

The store is located at 25 New Street in Birmingham and is home to Dreame’s newest and fullest range of premium products across vaccums, lawn mowers and personal care devices.

Newest products in the line up include the X50 Series Premium Robot Vacuums, H15 Pro Wet and Dry Vacuum, A2 Robotic Mower and the Airstyle Pro Hair Tool.

Dreame entered the UK market in September 2024, and its high-end robotic vacuums have been selling out across all channels, which the retailer said “highlights the growing demand for premium, intelligent home solutions”.

Dreame UK country manager Kurt Wang said: “The opening of our first flagship store in Birmingham marks a key milestone in our UK journey.

“With the X50 Series launch, we aim to make Dreame the top robotic vacuum brand in the UK by 2025, offering consumers an advanced, efficient, and intelligent cleaning solution.”

The flasghip store is a milestone in Dreame’s position in the UK. It is focused on expanding its retail presence to offer more opportunities for UK customers to engage with the brand.

Two new flagships are due to open in key areas in the UK to “increase brand visibility and deepen consumer connections with Dreame’s advanced technology”.