Store gallery: Elemis has opened its first standalone store in the UK

The skincare brand has opened on 23 Monmouth Street in Covent Garden’s Seven Dials neighbourhood, joining a significant lineup of cosmetic brands including Aesop, Charlotte Tilbury and Space NK.

The 1,000 sq ft space is designed to bring the brand’s skincare products to life, “boasting interactive features such as a product play table with digital halo screens that reflect the weather to bring the outside in”.

The store also features a treatment room in a nod to Elemis’s spa heritage.

The brand joins a host of well-renowned beauty retailers in Covent Garden including Charlotte Tilbury, Chanel, Glossier, Guerlain, Nars and Tom Ford.

Elemis UK general manager Susan Harvey said: “As a beauty brand deeply rooted in British heritage, Covent Garden’s historic Seven Dials neighbourhood is the perfect home for our first-ever standalone store. We are delighted to bring our vision to life and create a multifaceted, immersive space that reflects Elemis’ character, where even more people can experience our holistic approach to skin wellness and innovation.”

Michelle McGrath, executive director at Shaftesbury Capital, added: “Marking yet another debut from a globally renowned retailer, Covent Garden is the perfect destination for a leading beauty pioneer to flourish and innovate with its debut standalone store. This expansion underscores Covent Garden’s reputation as a premier destination for ground-breaking beauty experiences and is further evidence of the continued momentum of leasing activity in the Seven Dials neighbourhood.”