Harrods is celebrating 175 years of the brand’s establishment with a year-long anniversary celebration.
The iconic store in Knightsbridge, London, will see a presentation on its facade, flag decorations, window displays, a light show and a range of exclusive luxury products, plus events and experiences to mark the milestone anniversary.
Dubbed ‘175 years of Exceptional’, Harrods is engaging in creative partnerships and innovative in-store concepts to celebrate the brand’s heritage, and the people, places and products that have “made Harrods the premier department store it is today”.
Shoppers can discover the Harrods Lounge on the ground floor, showcasing a concierge space to help customers find out more about what’s happening in store.
The lounge is set to host photo opportunities, a life-size Harrods bear, competitions, and a ‘Harrods Design-A-Bear Studio’ from April 1-7.
Every evening at 8pm, a light show is projected on the exterior of the department store, while digital screens show what’s going on in-store.
The anniversary special will run through to December, during which Harrods will unveil 40 exclusive products celebrating its legacy, ending in a “show stopping Christmas”.
Epicentre of luxury
Managing director Michael Ward said: “Harrods is in the business of celebrating the best of luxury, and it felt fitting to take a moment to celebrate our own momentous anniversary.
“We want to mark the occasion by celebrating all that is wonderful and unique about the Harrods brand – our place in British culture and history, our unparalleled brand partnerships, and our relationships with our customers, while also looking firmly forward.
“Harrods has been celebrating the exceptional for 175 years, and we look forward to being at the epicentre of luxury for another 175 years to come.”
The department store first opened as a tea merchant in Knightsbridge in 1849 and is now home to over 3,000 brands across 300 departments with 1.1 million sq ft of floor space.
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