‘In a split between its travel and high street businesses, where will WHSmith’s name land?’

Radojev, Hugh

When news broke last week that WHSmith was entertaining offers for its high street business, a number of questions flew to mind – not least who would end up buying it? But among all the pontificating about the final destination of the retailer’s high street brand, I couldn’t help but wonder what will happen to the WHSmith name?

 

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