In pictures: New Look flagship reopens on Oxford Street

The roll-out of New Look’s new look reached central London this morning as the value retailer revealed what has been achieved behind the hoardings. TV personlity Kelly Brooks was on ribbon-cutting duty as shoppers got a first look at a store that features novelties such as a Bodymetrics body scanner, mannequins that have digital photoframes in place of heads and a glamorous shoe department at the back of the shop.

The store blueprint was originally created during the last decade by Future Systems, but the refurbished interior follows a store design created by design consultancy Checkland Kindleysides and first seen in High Wycombe earlier this year.