In pictures: Ted Baker opens Fifth Avenue flagship store

Named Ted’s Grand House, the 7,000 sq ft store spans three storeys. It has been designed in the style of a 1920s London townhouse while also embracing its surroundings, featuring exposed brick, mimicking a Manhattan apartment.

The store contrasts the old and new, featuring menswear, womenswear, footwear and accessories on the different floors which are set against a traditional English environment “exuding rustic beauty and rural charm”, while digital windows display a huge clock above the entrance. The clockface will transform into a brand new design every day.

The fashion retailer hopes the store’s design will provide an “entertaining” shopping environment to showcase the brand’s traditional British tailoring with a modern twist.

Ted Baker founder and chief executive Ray Kelvin said: “Building upon the ongoing success of our US business and the development of our brand internationally, the new Fifth Avenue store illustrates our desire to be seen in all the right places and puts us in the heart of one of the world’s premiere shopping districts.

“The location will give those new to the brand a healthy dose of the retail theatre and rich detailing that we have become known for and our regulars the sense of place that they have become accustomed to with Ted.”

The new store brings Ted Baker’s US estate to 18, while it is also the third one in Manhattan.