Chinese lifestyle retailer Miniso has opened its largest UK store in the heart of Camden, showcasing its extensive range of beauty, toys, general merchandise, tech and food.
The 4,110 sq ft flagship opened on Camden High Street on February 14 to a queue of excited customers, with the first 400 shoppers receiving a goody bag valued at more than £25 with any purchase.
The new Miniso store stands out from its other 26 UK stores as this is the first to have dedicated zones for key ranges such as Hello Kitty products, new beauty lines, snacks and Blind Box collectibles, which have proved popular on social platform TikTok.
The flagship also features homewares, tech products, accessories and a newly launched beauty and self-care line featuring nail polishes, face masks, perfumes and other essential makeup products.
Perhaps best-known for selling plushies and Blind Boxes, last year Miniso sold 30 plush toys every hour.
Miniso UK chief operating officer Saad Usman said: “At Miniso, the unveiling of our Camden store signifies a momentous step in our journey, driven by our belief that ‘Life is for Fun’.
“Our store goes beyond the typical retail environment; it stands as a vibrant hub of joy, creativity and all things cute.
“With endless choices and delightful surprises, the Camden store perfectly embodies the unique spirit that defines Miniso.”
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