Muji is on most retail tourists’ lists when in Tokyo and the complete revamp of the Yurakucho global flagship will put it close to the top.
This large store in the city centre contains all that you would expect of the purveyor of ‘no-brand’ brand merchandise, but alongside this the retailer has added a fruit and vegetable market “that is connected to the fields” and a Muji Hut.
The former, with organic stock aimed at making shoppers think about the origin of the produce, puts to shame the efforts of many dedicated food retailers intent upon following the market display route. The latter is a compact black box on the first floor aimed at showing urban dwellers how good domestic life can be even when space is very limited.
To this can be added a café and the Muji Books space, all of which means that this is, in effect, a complete lifestyle department store for customers who value the simpler things.
Muji aims at the pared-back fashion and homewares crowd, but this has a very broad appeal.
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