British fashion brand Rixo has expanded to two more London locations including a dedicated space in one of the city’s most recognisable stores.
A new flagship store has opened on Notting Hill’s Westbourne Grove while a concession is now live in Liberty London.
The Westbourne Grove store offers the brand’s full ready-to-wear range and bridal collection. The store design reflects its unique aesthetic to combine what the brand describes as “modern British charm with eclectic, vintage-inspired interiors.”
Rixo returns to Liberty with a dedicated space for shoppers to discover the latest collections in an intimate setting.
Both new openings form part of the brand’s broader retail expansion strategy and commitment to offering customers immersive, in-person shopping experiences.
Rixo chief executive and co-founder Henrietta Rix said: “We’ve always been passionate about creating spaces where our customers can experience RIXO in real life.
“Westbourne Grove has such a vibrant, creative energy that feels so aligned with our brand, while Liberty is a true British institution – being part of their curated offering is a dream come true.”
Rixo co-founder and creative director Orlagh McCloskey added: “As a brand founded on our love of discovery and designing from vintage finds and antiques, it’s only natural this extends to our store interiors too.
“Whether you’re visiting us in Notting Hill or in Liberty, we want every customer to feel inspired and discover things that excite them – that’s what shopping should feel like.”
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