Søstrene Grene to double its UK store estate in two years

It is targeting 100 stores across the country, including three opening this summer in Harrogate, Canary Wharf and Stirling.

The store expansion forms part of a broader growth strategy across Europe as Søstrene Grene aims to open 60 new stores in 2025. It currently operates over 330 stores in 17 European markets.

It is assessing new markets across Europe and expects to grow its ecommerce presence from 15 to 17 markets by 2026. Some webshop-only models are also being explored for certain countries.

In this new phase of growth, Søstrene Grene is investing in infrastructure to include a new 45,000 sq m automated logistics centre in the Netherlands, forming part of a £36m logistics upgrade scheme set to be completed in 2028. 

Group chief executive and co-owner Mikkel Grene said: “Customers in the UK have responded incredibly positively to the Søstrene Grene concept.

“We continue to see strong footfall, high levels of engagement, and real appetite for new locations – even in areas where other retailers are pulling back. It gives us confidence not only to expand but to do so in a way that supports and complements local high streets.

“We’re making long-term investments because we believe in the continued relevance of physical retail, especially when it delivers a meaningful customer experience and emotional connection.

“We see an opportunity to bring something different to the UK high street, at a time when fresh thinking is needed.”