Jewellery retailer Abbott Lyon has opened the doors to its pop-up store in Westfield White City, offering shoppers the chance to personalise jewellery in a physical store for the first time.
Abbott Lyon said its new 672 sq ft (62 sq m) store is a “design-forward, interactive destination” for shoppers to personalise jewellery products.
The new store reflects the retailer’s “unique product and service proposition” and embodies the brand’s new look and logo throughout.
Customers can expect to shop a range of bestselling products, including charms, necklaces and watches. Personal shopping appointments can be booked online ahead of visiting the store.
In-store tablets are available to help shoppers design “custom” pieces and an interactive experience is on offer in the form of a pick-and-mix style wall.
The store was created in collaboration with retail design agency PLAY.
Abbott Lyon brand director Andrew Roscoe said: “This is a special moment for Abbott Lyon and something our customers have been asking for.
“This isn’t just our first concept store, but the first time we’ve brought our innovative personalisation proposition to life in a retail environment.
“The store design will enable customers to browse the whole collection, and our in-store team has been specially trained to help inspire them to design their very own personalised piece, whether it’s for themselves or a gift for someone they love.”
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