Store gallery: Snowfall and same-day delivery at new Canada Goose store

The retailer’s new concept store, based in the CF Sherway Gardens shopping centre in Toronto and called ‘The Journey’, has been completely fitted out to simulate Arctic conditions.

The shop window, which the retailer calls ‘The Façade’, features an LED screen between two rocky surfaces, which leads to ‘The Crevasse’ – an audiovisual immersive hallway, where customers walk over simulations of cracking ice or flowing rapids coupled with sounds effects.

Canada Goose said it has placed digital at the heart of the store, with other rooms named the ‘Elements Room’ and ‘Glacier Wall’, both of which display bespoke video content.

The ‘Elements Room’ changes with the seasons, playing films shot on location in British Columbia in both winter and spring, complemented by seasonal displays of Canada Goose products.

The main experience in the store is the ‘Cold Room’ – an experiential area where customers can try on coats and cold-weather accessories in a room set to -12°C.

While not the first of its kind for Canada Goose – the retailer has different versions in at least five other stores – it is the first in North America to feature snow.

As the store does not carry any stock, shoppers place orders in a designated retail area with staff on hand to offer expertise on its digital catalogue.

Canada Goose offers Toronto-based customers same-day delivery, while those outside the city will be offered next-day delivery.

Chief executive Dani Reiss said: “We wanted to experiment with something that’s never been done before. The Journey takes experiential retail to a whole new level.

“As a company that loves to swim upstream, this new concept store is an opportunity for us to explore the connection between people and nature and gives our customers an opportunity to immerse themselves in a new Canada Goose story in a totally new way.”