The new store is spread across almost 14,000 sq ft and is packed with interactive tech to assist shoppers looking to learn more about the brand’s products and their benefits.

A 3D foot-scanner utilises AI technology to offer customers a 360-degree scan of their feet to help them find the best shoe for their needs.

Integration of the brand’s MapMyRun app in store creates a link between the brand and the customer’s activities, while touchscreens located throughout offer smart browsing and comparison options.