Spanish delicatessen Enrique Tomas demonstrates what can be achieved by retailers with a singular focus on one specialist product.
Enrique Tomas on Soho’s Wardour Street is where lovers of jamon – dried and cured ham – are likely to head for one of the UK’s best selections of a singular foodstuff.
The London store is a faithful reproduction of what the retailer-cum-restaurant has done in several outposts across its native Spain.
From a wall of cured pigs’ legs, including acorn fed pata negra to a window display of the same meat waiting to be carved, this is an example of a near mono-product food store that manages to hold its own in a cosmopolitan setting.
It is a fine example of a growing trend in food retailing – the specialist that plies its trade from a single commodity. Others include T2 and Nespresso.
If anything, the Enrique Tomas store is even more rigorous in adopting this approach and if dried meat heaped into an ice cream cone is your thing, look no further.
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