No such danger in Berlin. Located on the Kurfürsten-damm, its 4,305 sq ft (400 sq m), three-storey flagship facade boasts arched windows, glazed with anti-reflective glass. These allow views into the store, where the consultancy that created the interior, Checkland Kindleysides, has worked to improve in-store circulation owing to the relatively small ground and first floor footprints in comparison with the big second floor.
The project, completed in November, involved relocating the staircase and extending the mezzanine floors, creating an extra 1,075 sq ft (100 sq m) of selling space. The staircase itself is a central feature with irregularly set white balusters and concrete treads. The three floors are linked by a red thread chandelier suspended in the centre of the staircase. Directly behind the staircase, the wall carries a brand timeline with images taking shoppers through Levi’s history.
Each level presents a different theme, with the ground floor intended to work as an innovation gallery, while on the first the Levi’s Blue range is displayed, with a dark oak parquet floor and stripped brick and concrete walls. At the top of the shop, a series of rooms offer a range of experiences including an homage to the 501 jean and the denim vault, where bespoke collections can be found.
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