The electronic goods retailer offers a successful mixture of traditional and new tech fare at its store within the Beehive Centre in Cambridge.
Maplin used to be one of those places that shoppers went to for electronic widgets when connectors or maybe specialist leads were required.
The internet has taken a lot of business away from retailers of this kind, and Maplin has been left looking at how this might be countered.
The answer can be found at the Beehive retail park in Cambridge, where it has just opened a store that still has items that would be recognised by Maplin shoppers of old, but the mid-shop is devoted to the ‘connected home’.
In the zone
Practically, this means a heavily zoned shop, with the old-Maplin merchandise at the back, while in the mid-shop, equipment heights have been lowered and ‘play-tables’ installed where those in search of making ‘wired’ homes can find what they need.
The star of the show, however, is the blue-and-white LED wave that runs overhead for almost the length of the shop – giving a retro-tech feel to the whole.
Designed by consultancy 20.20, fitted out by Barlows and with a storefit system by Itab UK, this store is about a retailer providing new reasons for shoppers to visit it.
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