Store of the week: Young fashion retailer Forever 21, Glasgow

With the debut of its Glaswegian outpost last week, however, the US retailer has created something that really is eye-catching. More than anything else, this store is about scale and stepping across the threshold from Buchanan Street it is near impossible not to be impressed.

With an almost cavalier disregard for the cost of space, Forever 21 has opted to create a vast atrium that allows the shopper a view from the ground to the galleried top floor with a bank of escalators used as an architectural feature.

There is something perhaps brutalist about what has been done, but the ability to see at a glance the composition of the entire shop makes this an impressive Glaswegian arrival.

In the same way as the newer and bigger Primark stores, it also belies the cut-price nature of the offer. This may be an inexpensive place to shop, but it doesn’t look or feel like it. It is also an example of a relatively recent phenomenon; discount glamour - a place where you can go, exit with a purchase and feel good about having done so.

Forever 21 has also made navigating around a very large space straightforward thanks to canny use of graphics around the balustrades that face the atrium, so that the shopper is immediately aware that ‘Denim is on level 1’, for instance.

There is nothing that is enormously groundbreaking about what has been done here, but it is a really strong example of a store that takes the basics and does them well when it comes to creating an engaging interior.