While traditional shop sales have steadily decreased over the last few years, physical stores will still account in some way for £8 of every £10 to be spent in retail by 2025, according to new research by Intu and Javelin Group, part of Accenture Strategy.

The study found that while in-store sales will remain important, they are increasingly only one part of a retail store’s function, such as click-and-collect purchases, in-store orders, ship-from-store and customer service functions.

It also does not take into account the “halo effect” – the catchment area around a store where digital sales tend to double.