The Entertainer has opened a new, larger ‘Generation 5’ store format in Bluewater Shopping Centre in Kent.
The toy retailer’s 3,000 sq ft store opened last week, replacing the smaller store that has traded at the shopping centre since 2011.
It is the first of up to eight new Entertainer stores planned for 2025, following the retailer’s recent Tesco Express partnership expansion.
The store includes leading toy brands such as Lego, Barbie, Hot Wheels, Peppa Pig and Paw Patrol alongside the Early Learning Centre range.
A newly developed sensory play wall invites children to explore textures, sounds and movements through interactive games and activities.
The store has one of only 10 Pop Mart vending machines in the UK, offering shoppers access to sought-after “blind box” toys, which have surged in popularity since the beginning of this year.
The Entertainer chief executive Andrew Murphy said: “Our latest store opening completes an exciting month for The Entertainer, in which we’ve announced our biggest ever price drop, across almost 800 toys, and significantly expanded our successful partnership with Tesco.
“We can’t wait to welcome customers to our new Bluewater store – the first of what could be as many as eight new store openings in 2025 – and to offering Kent’s toy lovers the very best prices in the mall.”
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