US beauty and lifestyle brand Bath & Body Works has opened its first standalone store in the capital at Westfield London shopping centre in White City.
Bath & Body Works’ first store in London is spread across 2,357 sq ft and features a range of the brand’s bath products, moisturisers, fragrances and candles.
The US-based beauty brand is known for its candles, fragrances and gifting options, and will join a host of beauty retailers at Westfield London including Sephora, Boots, Rituals and Space NK.
The new store is Bath & Body Works’ fifth standalone branch in the UK. The retailer trades through Next as well as its stores in Gateshead Metrocentre, Sheffield’s Meadowhall, Kent’s Bluewater and the Trafford Centre in Manchester.
Kate Orwin, leasing director UK at Unibail-Rodamco-Westfield, said: “We’ve experienced a strong year so far in leasing at Westfield London, with increasing demand for upsizing and new store space as brands look to expand in strategic locations.
“This momentum builds upon the success of 2023, during which we welcomed over 80 new store openings across both Westfield centres. We anticipate further growth in the beauty, medical and wellness sectors throughout this year, as we continue in our commitment to creating best-in-class destinations and exceptional customer experiences.”
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