We’ll be carrying out scheduled maintenance on Sunday 2nd November. During this time, the site will have limited functionality - some features may be temporarily unavailable.


Thanks for your patience and understanding. We’ll be back to full service shortly!

Watch: First look at Dyson's maiden UK store on London's Oxford Street | Video | Retail Week UAT

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy.

  • Skip to main content
  • Skip to navigation
Retail Week Retail Week
Retail Week
Retail Week
Mast navigation
  • Sign in
  • Subscribe
  • Register
  • Team Access
Search Retail Week
Menu
Close menu
  • Home
    • Back to parent navigation item
    • Home
    • JOIN TODAY
    • Subscribe now
  • News
    • Back to parent navigation item
    • News
    • Company A-Z
    • Sectors
    • Store galleries
  • Analysis
    • Back to parent navigation item
    • Analysis
    • Features
    • Opinion
    • Innovation of the Week
  • Data
    • Back to parent navigation item
    • Data
    • Chart of the Week
    • Forecasts & rankings
    • Industry data
  • People
    • Back to parent navigation item
    • People
    • Interviews
    • Retail 100
    • The Tech List
  • Reports
    • Back to parent navigation item
    • Reports
    • Retail Voice
    • Advertising opportunities
  • Events
    • Back to parent navigation item
    • Events
    • All upcoming events
    • LIVE: Retail Week x The Grocer
    • Retail Week Awards
    • On demand virtual events
    • Event sponsorship
  • Newsletters
  • Ask iA (beta)
  • Subscribe now
  • Home
      • JOIN TODAY
      • Subscribe now
  • News
      • Company A-Z
      • Sectors
      • Store galleries
    • Amazon campus, California
      Amazon faces legal action over ‘artificially inflating prices’ from consumer rights organisation
    • George MacDonald
      ‘As it wins approval for restructuring, River Island still faces fundamental questions’
    • River Island fascia
      River Island secures lifeline after High Court approves restructuring plan
  • Analysis
      • Features
      • Opinion
      • Innovation of the Week
    • Allan Leighton
      ‘We love it when everybody writes us off’: Asda boss sees light at the end of the tunnel
    • Robot hand pushing a shopping cart
      The age of agentic AI: The next big tech trend in retail
    • Matt Coode
      ‘It’s time we faced into the reality that people don’t want as much new stuff any more’
  • Data
      • Chart of the Week
      • Forecasts & rankings
      • Industry data
    • Screenshot 2025-08-12 at 12.05.36
      Chart of the Week: Gen X to overtake baby boomers as the dominant global spending power
    • Trump tariffs (1)-1
      Tariffs set to cost UK non-food retailers £618.5m
    • RW_RT_FEATURE_IMAGE
      Data: Retail worker wellbeing slides after ‘Awful April’
  • People
      • Interviews
      • Retail 100
      • The Tech List
    • Co-op store Chelsea
      Co-op names new growth director in senior leadership shake-up
    • Jo Whitfield
      New BRC chair Jo Whitfield: lessons, leadership, and retail representation
    • Hotel Chocolat
      Hotel Chocolat taps up Mars executive as new UK boss
  • Reports
      • Retail Voice
      • Advertising opportunities
    • RWCONN350_XMAS_GO6_CARD
      The Christmas ForecastPromotional research for Acuity Pricing, Feedonomics and Vypr
    • RWCONN348_WHITE_PAPER_3X2
      The Great Store ResetPromotional research for SafetyCulture
    • Click to Cart report cover
      Click to CartPromotional research for Pinterest
  • Events
      • All upcoming events
      • LIVE: Retail Week x The Grocer
      • Retail Week Awards
      • On demand virtual events
      • Event sponsorship
    • Innovation Summit 2025
      Innovation Summit 2025
    • Responsible Retail summit 2025
      Responsible Retail Summit 2025
    • Consumer Summit 2025
      Consumer Summit 2025
  • Newsletters
  • Ask iA (beta)
  • Subscribe now
  • More from navigation items
Stores

Related video

  • The BFG in Sainsbury's Christmas advert

    Sainsbury’s brings back the BFG for 2025 Christmas ad

  • The Grinch in Asda's Christmas advert

    Asda unveils Christmas campaign with iconic Grinch character

  • Debenhams Christmas advert 2025

    Debenhams launches star-studded 2025 Christmas ad campaign

  • Christmas 2025_Freemans Sophie Boxes

    Freemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign

  • Matin Kim Hologram

    Korean retailer Matin Kim deploys in-store holograms

Watch: First look at Dyson's maiden UK store on London's Oxford Street

By Emily Hardy and Roland Bodenham2016-07-05T12:10:00+01:00

  • No comments

Dyson has lifted the lid on its first UK store in London’s Oxford Street. The firm’s UK and Ireland boss Steven Wichary explains the purpose of the space.

Advertisement

Topics

  • Customer
  • Customer experience
  • Staff pay
  • Stores and property
  • Technology
  • Video
  • Video: Store tours

No comments yet

You're not signed in.

Only subscribers can comment on this article.

Sign in

Related articles

  • Dyson, Fifth Avenue
    Gallery

    In pictures: Discount and digital in New York

    2018-01-18T10:21:00Z

  • Dyson Technology Centre
    News

    Dyson to plough £2bn into 2020 electric car launch

    2017-09-28T13:54:00Z

  • Oxford Street
    Opinion

    Opinion: What's really happening in West End retail?

    2017-02-16T06:00:00Z

  • Dyson Technology Centre
    News

    Dyson invests in AI-enabled smart home technology

    2017-02-15T15:12:00Z

  • Ikea Reading
    Gallery

    Store Gallery: Ikea thinks outside the box with Reading store

    2016-07-21T07:00:00Z

  • Dyson Oxford Street 47
    Gallery

    Store of the week: Dyson aims to clean up with ultra-modern Oxford Street store

    2016-07-13T07:00:00Z

Advertisement

  • FAQs
  • Contact us
  • Report store
  • Advertising opportunities
  • Retail Voice
  • Events & awards
  • LIVE: Retail Week x The Grocer
Join the conversation
  • Cookie Preferences
  • Archive (by date)
  • A-Z of contributors
  • A-Z of subjects

Site powered by Webvision Cloud