Although much attention over the last year has been given to the boom in ecommerce and the shift away from stores, physical outlets remain a critical part of the shopping journey. 

Euromonitor International estimates that, in 2025, 76% of goods will still be bought in-store, although that would mark a reduction from the 81% in 2020. As the world moves into a “new normal”, retailers and brands are focusing on four key areas in order to prepare for what’s next.