Ocado boss Tim Steiner has found himself in hot water and, for a change, it’s not over his sizeable pay packet.

As the retailer looks to expand its one-hour delivery service Zoom around London, it has come into conflict with the parents of children at Yerbury Primary School in Islington.

These parents – who are coincidentally among Ocado’s target market – have taken umbrage with the online retailer’s plans to open a delivery and refuelling depot next door to the school, which culminated in four of Ocado’s execs spending a night in the school’s hall being grilled by a community concerned over diesel pollution, noise and a lack of transparency.

While this irate parent governors’ meeting may seem insignificant, it highlights what is likely to become a growing issue for retail.