From net-zero carbon to ethically sourced cotton, sustainability targets have become ubiquitous across retail and the global pandemic has only accelerated consumer expectations.

Shoppers are becoming more aware of their purchasing habits and where the products they buy come from. Some 49% of UK consumers said they were planning to make more environmentally friendly, sustainable or ethical purchases over Christmas, according to the latest research from Accenture.

But while there is now more scrutiny on retailers’ environmental practices, it can be difficult to differentiate between genuine corporate responsibility and those jumping on the bandwagon.