The fashion giant’s latest initiative, called Treadler, will allow retail partners to pay for access to the group’s supply chain expertise.

The retailer said its new offer will cover all steps in the supply chain “from product development to sourcing, production and logistics” based on the “needs of each client”.

A statement from the fashion retailer said the new service “will enable its clients to benefit from H&M group’s expertise, long-term supplier partnerships and strategic sustainability work, thereby helping them to overcome initial business barriers and accelerate sustainable change”.