Kit & Kin was co-founded in 2017 by Emma Bunton and Christopher Money. Its products include eco nappies, biodegradable wipes, nappy sacks, reusable cloth nappies and a starter kit for new parents.

This collaboration follows the introduction of a number of eco brands by Mamas & Papas last year, including Plan Toys, Green Toys and nursery bedding brand Kabode.