Retailers have had many challenges to deal with during the coronavirus pandemic, but it’s heartening to see that sustainability has not slipped far down the agenda.

The likes of H&M, Levi’s, Tesco, Asda and even Amazon have all recently unveiled new initiatives committing to more sustainable practices in a bid to switch customer behaviours at a time when so much change is already afoot.

“Pandemic or no pandemic, customers still want to be more sustainable,” says Asda chief executive Roger Burnley. But with a difficult trading environment to navigate, a balance between investment and self-preservation needs to be found.