Apple to cut staff in corporate retail teams

Apple Store in Covent Garden 1

The number of jobs set to be axed is not yet known, but it is “likely very small”. The tech giant is internally pitching the staff cuts as a way to strengthen its operations rather than as a cost-cutting measure, Bloomberg reported.

Apple had previously managed to avoid job cuts – unlike many other big tech companies that have recently announced major staff changes as Google axed 12,000 jobs, Meta laid off 21,000 staff and Amazon has now slashed a total of 27,000 jobs.

 

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