Grocery giant Tesco has created a commuter zone on its website to cater for the home delivery needs of time-poor shoppers.
The site, which is optimised for mobile devices, is designed to appeal to commuters who have less time to spend ordering food deliveries. It pulls in a range of products and categorises them into sections which reflect the working week. These include preparing for the day, while at work and relaxing at home.
While the site contains the same products as Tesco.com and isn’t that complicated to set up, creating an area like this should appeal to this affluent shopper demographic and in turn attract new customers and drive sales.
Because the site is part of the larger Tesco site, it includes the usual functionality, such as remembering your favourites.
The campaign includes posters on the London underground of a Tesco.com van, created from the tube map and adapted to show products available on the commuter zone.
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