Developers create app that will award products an ethical rating

Affluent consumers are more attuned to the brands with ethical values

Source: Marcus Lyons

A smartphone app called Behind the Lines has been developed to allow UK shoppers to check ethical information about products.

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now