Shopping and browsing on a tablet device is more popular than on a smartphone, research from industry bodies eDigitalResearch and IMRG has shown.

Smartphone_infographic

The two companies have tracked changing consumer behaviour across the UK and found over half (66%) of tablet owners have made a purchase from their device, whilst only 44% have done the same from their smartphone in recent months. The research also shows that more shoppers have purchased products with a higher price tag through a tablet device rather than smartphone. More younger consumers own smartphones, while tablets were more popular with a slightly older audience.

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