Matalan uses gamification to train store staff at upcoming flagship store | News | Retail Week UAT

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Matalan uses gamification to train store staff at upcoming flagship store

By Caroline Baldwin2015-04-13T09:29:00

Matalan is poised to open Sporting Pro, while other retailers and brands are jostling to take a share of the market once held by JJB Sport

Matalan is experimenting with gamification to train staff ahead of the launch of its new Oxford Street store in London.