From September 22, Nectar customers shopping in-store using Sainsbury’s SmartShop technology will get access to discounted prices on products they buy often. The personalised discounts, which will be known as My Nectar Prices, will be on 10 key products that have been chosen for the customer.

The introduction of personalised pricing comes after the Nectar app hit 8 million users. Sainsbury’s also reported that more customers than ever are opting to use SmartShop, an app that allows customers to scan as they go in-store, in order to reduce contact points.