Stephen Millard, chief executive at accelerator Eccomplished, has nominated Ometria as start-up of the week.

What it does:

Ometria’s ecommerce intelligence solution aims to give online retailers the tools they need to acquire better customers, to sell them the right products, and to get them to return and purchase again. An online SaaS product available to the entire retail team, Ometria plugs into ecommerce platforms like Magento, ​H​ybris and Shopify and provides the functionality necessary for a data-driven retailer,such as, customer lifetime value analysis, product mix insights, as well as segmented and personalised email marketing. 

Why it is relevant to retailers:

Ometria claims to be the only all-in-one platform to have been built from the ground up for retailers. By developing highly relevant proprietary tracking technology and algorithms, Ometria can fully analyse the nuances of retail data, provide a 360-degree view of each customer, total understanding of which stages of the conversion funnel are problematic for which segments, and clear insights about which products to promote and which to remove. Typically such functionality was expensive, difficult to integrate, and only available by purchasing a number of different tools from multiple vendors.

More information:

Go to ometria.com