The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week: Askourt.
Askourt is a mobile platform that allows shoppers to send instant messages to their friends about prospective purchases directly through a retailer’s website. Chief executive Tomer Limoey explains more.
Key facts
Founded: 2015
Investment: £85,000 in private investment and a member of the Fashion Technology Accelerator portfolio
Retail partners: Style-River
Founders: Tomer Limoey and Rafael Asure
What it does
Askourt is a retail technology start-up aimed at helping fashion etailers increase sales by allowing shoppers to share prospective purchases directly through the retailer’s ecommerce website.
The start-up’s plug-and-play technology allows shoppers to share items they are considering buying with friends via Whatsapp, text message or Facebook Messenger without leaving the retail website.
Users can send carousels of product shots and full product descriptions directly to their friends, which they can view directly in their online chats.
The start-up’s technology identifies shoppers browsing online that are unlikely to make a purchase and sends targeted messages, allowing them to share the item in question with their contacts.
What problem it solves
Askourt is designed to monopolise on the rising popularity of mobile and social commerce for online retailers by allowing shoppers to share prospective purchases with friends directly through their websites.
Chief executive Tomer Limoey says: “While in physical stores a customer can rely on feedback from store assistants and friends, the online shopping process provides the customer a solitary and less fun experience, with no immediate feedback.
“Our technology has created a solution for mobile shopping that uses instant messages in order to bring customers who would otherwise leave the online store back to the shopping track using a friend’s feedback notification.”
More information: askourt.com
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