The number of start-ups in retail technology is growing quickly and Retail Week is highlighting some of the best. This week: Attest.
Attest is a market research platform that uses retailers’ high-value customers for quick and affordable insights. Founder Jeremy King explains more.
Key facts
Founded: May 2015
Investment: $1m funding from Episode 1 Ventures
Retail partners: Fever Tree, Deliveroo, JustGiving, FTSE 100 supermarket, Simply Cook, FTSE 100 insurance company, Bloom & Wild, and others
Founder: Jeremy King
What it does
Attest is a technology start-up designed to deliver high-quality, high-volume market research and insights affordably. The start-up’s platform is respondent to deliver retailers insights from their most valuable customers.
The platform is intended to enable retailers to gain feedback from their most valuable shoppers and keeps costs low by charging partners per completed response.
The platform is also designed to drive efficiency by using its technology to gain insight from customers within hours.
Founder Jeremy King says: “We make it easy to tailor retailer research precisely to reach only the respondents you really value.”
What problem it solves
As the retail sector grapples with how best to use big data, ensuring the insight that businesses use is reflective of wider market trends is vital.
Attest’s market research technology is designed to drive cost and time efficiencies for retailers while offering insight into high-value customers.
“The most valuable customers don’t typically participate in market research, leaving data and decisions skewed or biased,” says King.
“We reach and engage the most valuable respondents, not those most readily available. By appealing to respondents in new ways, we create better engagement to deliver more valuable insight.”
More information: https://www.askattest.com
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