Start-ups in retail technology are growing and Retail Week is highlighting some of the best. This week Detego is in the spotlight.
Detego provides a suite of tools for fashion retailers to track their merchandise across their supply chain and stores. Chief executive Uwe Hennig explains more.
Key facts
Founded 2011
Investment Undisclosed
Retail partners G-Star Raw, Marc O’Polo, a major UK department store and a European sportswear brand
Founders Not public
What it does
Detego offers a suite of software as a service (SaaS) products to bricks-and-mortar retailers to drive convenience and boost customer engagement.
Its RFID-based tools provide item-level visibility of stock from a retailer’s warehouses to its stores. The InWarehouse tool monitors inventory in distribution centres, while the InStore product shows the real-time availability of merchandise in shops and stock rooms.
The InReports tool monitors products as they move around inside stores so retailers can track what is being bought in real time.
Chief executive Uwe Hennig says: “Detego’s software is built solely to support the daily operation of fashion retailers – we design and create real-time analytics software for merchandise tracking and consumer behaviour.”
What problem it solves
Fashion retailers are constantly faced with stock management challenges and unknown activities of shoppers in-store.
Detego’s software is designed to provide a comprehensive solution for retailer’s to track their merchandise, as well as providing insight into what is being bought and where in order to optimise sales.
“Detego ensures the prevention of out-of-stock situations whilst offering complete article visibility on the sales floor,” says Hennig.
“It also afford retailers insight into consumer behaviour and allows staff from managers to senior executives to evaluate the performance of any individual store in real-time.”
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