The online retail titan has partnered with buy now, pay later online service Clearpay to offer installment payments across its 54 online stores including Lookfantastic, Myprotein and Glossybox.

The credit payment option will be available for purchases over £10 across The Hut Group’s brands. Shoppers will be able to pay for purchases in four instalments taken at two week intervals, with the first instalment taken at the time of purchase.

The technology will also be available on the etailer’s Ingenuity ecommerce platform, which underpins the websites of a range of businesses including Nestle, P&G, Johnson & Johnson, Nintendo and Honda.