Somo innovation manager Ben Magnus talks through the pros and cons of the Watch apps from three of the biggest names in online retail.

Ben Magnus from Somo takes Matthew Chapman through the latest retail innovations on the Apple Watch

Watch us discuss how retailers can make the most of their Apple Watch apps on Retail-week.com.

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Watch: How retailers can make the most of their smartwatch apps

Matthew Chapman discusses the retail apps on the smart watch

The team from mobile solutions company Somo sat down with Matthew Chapman to discuss how retailers are using the Apple Watch.